An amusing story out of Australia: Execs at a television network are scratching their heads over why their fellow Australians didn’t watch a show about how they can save the planet. Research showed viewers would be interested in watching a two-and-a-half hour long special on ways to save the planet, but ratings for the program were dismal. What were viewers actually watching that night? Grey’s Anatomy and CSI.
Cool reception to Australian Global Warming Program
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