An important new study from the American Consumer Institute shows that consumers, on the whole, want broader choice of insurance plans.
Right now, insurance remains the only industry that’s regulated almost entirely on the state level. Proposals for an Optional Federal Charter offer one promising way to give consumers more choice. Structured properly, it could do a lot of good.












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One thing to remember though when giving consumers too much choice, you risk disengaging them from the task at hand as things become more confusing and more stressfull.