Lawyer Sues Google Over Fruitless Ads

by Alex Harris on July 16, 2008 · 2 comments

A lawyer is suing Google because his ads didn’t generate any business for him. The attorney, Hal Levitte, placed ads with Google and paid by the click – as is Google’s policy. But none of the clicks from some sites, namely domain placeholders and error pages, generated any business. So, rather than improving his ads, Levitte is suing. Though I’m not sure exactly what Google promises its ad buyers, it sounds like Levitte is just over-litigating.

{ 2 comments }

Fred July 16, 2008 at 1:57 pm

There is a basic problem with Google's business model. Their revenue comes from ads that don't work and people are figuring that out.

Alex Harris July 17, 2008 at 4:31 am

Perhaps if the ads were better-targeted, they would work better. See Wayne Crews' and Ryan Radia's C:Spin:
http://cei.org/node/20652

Also, Google charges per click. If your website isn't effective at generating business when people see it, that's really not Google's fault; it's yours.

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