“Swine flu has killed 540 kids, sickened 22 million Americans,” screamed USA Today’s page 1 headline, sub-headed “CDC: Cases, Deaths are Unprecedented.” “Swine flu cases in the U.S. are rising at the fastest pace for influenza in four decades,” breathlessly declares a Bloomberg News article lede. Another article’s title referred to a “national swine flu spike.”

Scary stuff! Phony stuff! And a desperate effort to distract from an alarmist media’s greatest nightmare: That the epidemic has peaked, as I write in National Review Online.

Yet the mainstream may possibly, maybe, sorta, be starting to catch on.

“Health officials say swine flu cases appear to declining throughout most of the U.S.,” reports AP. But, making evident its reporter hadn’t actually bothered to look at the data or try to comprehend it, the story concluded “They say it’s hard to know whether the epidemic has peaked or not, and many people will be gathering - and spreading germs - next week at Thanksgiving.” Well, there you go, there is a possible  exception to the rule of infectious disease epidemic curves known as Farr’s law. It’s called “Thanksgiving.”