by Gary Howard
December 11, 2008 @ 3:53 pm
Apple's 1984 "Big Brother" ad
An article over at Ad Age brings up an angle on the whole auto industry bailout probably not considered much before. The fact that a yet-to-be-appointed “car czar” will have control over a multibillion dollar advertising budget for the big three. Under the guise of “oversight,” this would effectively “Create World’s Most Powerful Marketing Exec[utive].”
The draft rescue plan for Detroit sent to the White House by Congress yesterday calls for the appointment of a “car czar”…
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by Ryan Lynch
October 31, 2008 @ 7:01 pm
The Yahoo-Google ad deal looks like it’s dead. The deal announced in June, would have allowed Google ads to appear on Yahoo search results. Yahoo estimated an $800 million profit during the frist year of the Google ad partnership and would have allowed Yahoo to continue its transion from search to content provider, making it a much more competitive company.
What has likely killed the deal? As stated in a Reuters article:
The two Internet companies have so far failed to reach an…
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