by Gary Howard
December 11, 2008 @ 3:53 pm
Apple's 1984 "Big Brother" ad
An article over at Ad Age brings up an angle on the whole auto industry bailout probably not considered much before. The fact that a yet-to-be-appointed “car czar” will have control over a multibillion dollar advertising budget for the big three. Under the guise of “oversight,” this would effectively “Create World’s Most Powerful Marketing Exec[utive].”
The draft rescue plan for Detroit sent to the White House by Congress yesterday calls for the appointment of a “car czar”…
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by John Berlau
December 08, 2008 @ 6:54 am
Eli, in answer to the blog post you phrased as a question, the argument from the individual you heard, echoed by other Big 3 execs, is not a valid point in support of a bailout.
Their claim that consumers won’t buy from an automaker in bankruptcy is a specious argument. Yes, some won’t, but many consumers also are not going to buy cars from companies perceived to be so weak that they have to beg for a bailout from the government. A…
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by John Berlau
November 28, 2008 @ 5:02 pm
In the debate about bailing out the Big 3 automakers, it is said that we just can’t allow a bankruptcy. Despite the fact that Chapter 11 bankruptcies have taken place for retailers such as Circuit City and many airlines such as U.S. Airways, autos are said to be different because of the duration of time that people hold on to their cars for.
Horrific senarios are painted of consumers not being able to get parts for their automobiles if manufacturers…
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