The Federal Trade Commission seems to think so. A fresh set of proposed Federal Trade Commission guidelines, if approved this summer, would potentially allow the agency to police the relationship between bloggers and advertisers, forcing bloggers to disclose any revenue, gifts, or freebies they have received for publishing consumer reviews of goods and services. These guidelines mark the FTC’s first systemic foray into regulating the blogosphere, a Herculean task if ever there was one. An example, excerpted from the aforementioned…









