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The long-awaited collaboration of Microsoft and Yahoo on search has the tech business community abuzz. CEI analysts Wayne Crews and Ryan Young made their original statements here. Media outlets immediately took note, as seen in this Investor’s Business Daily story (posted, fitting enough, at Yahoo Finance) from yesterday:

Ryan Young, a fellow of regulatory studies at the Competitive Enterprise Institute, says the deal should be approved.

“It will make Google stay on its toes,” he said. “Bing and Yahoo should improve from the proposed partnership. This is how a competitive, contestable market works.”

We also got some love from Erika Morphy at E-commerce Times in her story today:

The Obama Administration is taking a harder line on antitrust issues than in the past, which could prove to be a wild card, noted Ryan Radia, information policy analyst with the Competitive Enterprise Institute, although he’s also convinced that the deal will go through.

“Antitrust administrators are looking to make headlines now,” Radia told the E-Commerce Times, pointing to investigations he dubbed “dubious,” such as the probe into the Google book deal or the inquiry into Silicon Valley employment practices.

“The latest line of attack is that lack of regulation and enforcement is behind the recession,” he said.

[...]

Microsoft has been battling EU antitrust charges for years, CEI’s Radia noted, with the most recent involving accusations that it violated EU antitrust law by bundling Internet Explorer with its Windows operating system.

“It is going to be more of a problem over there than with U.S. regulatory authorities,” he predicted.

National Journal’s Tech Daily Dose also noted our advice to regulators to keep their snouts out of the deal:

“Our subcommittee is concerned about competition issues in these markets because of the potentially far-reaching consequences for consumers and advertisers, and our concern about dampening the innovation we have come to expect from a competitive high-tech industry,” [Senate Judiciary Antitrust Subcommittee Chairman Herb] Kohl said in a statement. Senate Judiciary Antitrust Subcommittee ranking member Orrin Hatch, R-Utah, said he did not see “any immediate yellow flags” from an antitrust front. Competitive Enterprise Institute argued regulators “can best serve consumer interests by leaving well enough alone.”

Who knows where we’ll pop up next!

The presidential campaign of a certain U.S. senator has just expanded the bounds of the political advertising universe with in-game ads inside popular EA gaming titles.

Racing towards hope?

Racing towards hope?

The ads can be seen in nine popular titles, including “Madden NFL 09,” “Need For Speed: Carbon,” “Burnout Paradise.” I’m assuming this is the first time the campaign has intentionally associated itself with that last phrase.

For U.S. senator Barack Obama, that means being the first presidential candidate to buy ad space inside a video game.

According to the Associated Press, Obama’s mug can now be seen in nine different EA games connected to the internet, including Madden NFL 09 and Burnout Paradise, in an effort to appeal to the hard-to-reach 18 to 34 year-old male demographic.

“What we’re trying to do is offer ads in games where we’re simulating a real-world environment, so our racing games, our sports games lend themselves to that,” EA spokeswoman Holly Rockwood told the AP on Tuesday. “That’s very appealing to our advertisers.”

We don’t know how much money EA is making off of this deal, but it certainly seems likely to expand in the future.