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FTC to Monitor Blogs for Undisclosed Compensation

FTC to Monitor Blogs for Undisclosed Compensation

So much for the idyllic “free information” model of the internet. The Federal Trade Commission is drafting new rules that would extend its authority to encompass bloggers who promote products in exchange for compensation or giveaways. The FTC’s new oversight could be quite extensive, even covering the common marketing practice of affiliate links, as the Associated Press reports:

New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate…

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Obama’s win through the web…a myth?

O’Reilly writer Andy Oram makes the case that the assertion President-elect Barack Obama’s victory is in large part due to his campaign’s effective use of the internet is an overstatement, to say the least.  Oram counters that when all is said and done, the mainstream media is what had the most significant impact on the elections.

I feel I have to temper the hype over how the Internet has changed elections. There’s no doubt that the Internet provides enormous potential, and that people have been…

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Posted in Culture, Odds & Ends, Politics as Usual, Tech & TelecomComments (1)

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