As the ethanol industry sees its prospects flounder, it has sought the help of an actual general to stem the public backlash against its uneconomic, environmentally harmful product. Reports Fortune:

Reporting for duty in ethanol’s counterattack: Wesley Clark, the retired four-star general and former NATO commander, who signed on in February as co-chairman of an upstart ethanol trade group called Growth Energy. Clark, 64, has fully embraced the private sector since ending his run for the Democratic presidential nomination in 2004.…

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